153 Mapping opportunities and threats for the future demand of red blood cells in the Netherlands Table 4.3 Summary of the opportunities and mitigating measures per theme (Continued) 8. Societal context • Opportunities • Mitigating measures • Blood donors willing to donate much more than blood • Society has enhanced appreciation of blood donation • Branding, public campaigns, education aiming to enhance society’s understanding of blood transfusion and Sanquin’s contributions to society • Proactive political actions, including lobbying and collaborating with (inter)national health organizations • Threats • Society values other charitable activities other than blood donation • Politics cut resources or decides to commercialize blood banking • Research money declines • Societal movement of human rights disregards blood donation eligibility criteria 9. Changing legislation • Opportunity and threat: • Mitigating measures • Blood banks in different countries can be merged or have certain production processes merged/shared • Dutch hospitals have freedom to buy foreign blood products • Sanquin creates an adaptive policy (which can be amended as change happens) which includes: 1 Updating operational protocols and plans to make it flexible to change, 2 Ensuring contingency planning with other EU countries for open borders, 3 Solidifying political connections with European Medicines Agency, European Blood Alliance, German and Belgian politicians and blood bankers 4 Having mechanisms to lobby, as needed • Sanquin has visionary legal staff who can scan future developments and their implications for the organization, and be proactive in safeguarding Sanquin’s interests (through lobbying for example) • Sanquin’s legal department monitor GDPR and collaborates with research departments to find a way for research and its operations can keep moving forward • Threats • GDPR hinders donor research • GDPR interest may conflict with donor and patient interests
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