152 Chapter 4 Table 4.3 Summary of the opportunities and mitigating measures per theme (Continued) 5. Change in perceptions • Opportunities • Mitigating measures • Foster positive perceptions for the general public by giving understanding of what Sanquin is or does • Donors become more aware and connected to Sanquin’s activities • Hospitals and patients are encouraged to purchase Sanquin’s products • All stakeholders will be more actively involved in Sanquin trusting in its not-for-profit standing • Actively monitor and strengthen Sanquin’s image to be seen as a trustworthy and innovative healthcare institute in the public and political spheres (e.g., by intensifying communication, improving the donor experience and lobbying regarding blood transfusion) • Threats • General public lose trust in Sanquin’s integrity as an organization, in blood donation, or the use of blood products • All stakeholders lose trust in Sanquin 6. RBC improvements or alternate applications • Opportunities • Mitigating measures • Improvements of RBC characteristics, applications, and administration • Continue Sanquin Research’s current projects on various RBC improvements or alternative applications along with research partnerships on “omics” studies • Sanquin partners with hospitals and hospitalbased research on alternative applications and diagnostics for RBCs • Use the knowledge generated to support other research studies or fields • Threats • If improvements reduce RBC demand • High costs • Stakeholder perceptions; not agreeing with these other products/components 7. Digitalization • Opportunities • Mitigating measures • Various methods to increase automation of processes, easy access to and exchange of health data • To have a very strong, safe and flexible set-up of an IT infrastructure, for both blood banking (e.g., online donor portal) and back-office activities, along with services to external organizations working on the premises • Threat • Data breaches
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