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Increasing the sustainable consumption of mainstream consumers

Through design and communication

Mirjam Visser

Although most consumers promise to consume more sustainably, sustainable purchases are currently still in the lower percentages. To make a difference in global warming, and for resource scarcity and biodiversity, it is necessary to not only have the green consumer consume sustainably but also have the mainstream consumer do so as well. This research focusses on consumer behaviour in buying and using products. And discusses how communication and design can improve sustainable consumption.

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